The Pricing Compass by Jan Y. Yang (Paperback Book)
The Pricing CompassFinding the Solution to Your Pricing Puzzle
Author(s): Jan Y. Yang
Format: Paperback
Publisher: Springer International Publishing AG, Switzerland
Imprint: Springer International Publishing AG
ISBN-13: 9783031520624, 978-3031520624
Synopsis
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, [url] determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a .
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Details:The Pricing Compass by Jan Y. Yang (Paperback Book)
The Pricing CompassFinding the Solution to Your Pricing Puzzle
Author(s): Jan Y. Yang
Format: Paperback
Publisher: Springer International Publishing AG, Switzerland
Imprint: Springer International Publishing AG
ISBN-13: 9783031520624, 978-3031520624
Synopsis
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, [url] determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a .
Price now:
From
£28.21
To
£33.01
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Product Description
The Pricing CompassFinding the Solution to Your Pricing Puzzle
Author(s): Jan Y. Yang
Format: Paperback
Publisher: Springer International Publishing AG, Switzerland
Imprint: Springer International Publishing AG
ISBN-13: 9783031520624, 978-3031520624
Synopsis
This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, [url] determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a .
Product Specifications
General | |
|---|---|
format | paperback |
Language | english |
Brand | Springer International Publishing AG |
type | book |
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