Visitor Experience Design - 9781786391896
Visitor Experience DesignAuthor(s): Noel Scott, Jun Gao, Jianyu Ma, Pierre Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang
Format: Hardback
Publisher: CABI Publishing, United Kingdom
Imprint: CABI Publishing
ISBN-13: 9781786391896, 978-1786391896
Synopsis
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: The psychological process of the formation or creation of a visitor's experiences Psychological aspect.
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Visitor Experience Design - 9781786391896
Visitor Experience DesignAuthor(s): Noel Scott, Jun Gao, Jianyu Ma, Pierre Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang
Format: Hardback
Publisher: CABI Publishing, United Kingdom
Imprint: CABI Publishing
ISBN-13: 9781786391896, 978-1786391896
Synopsis
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: The psychological process of the formation or creation of a visitor's experiences Psychological aspect.
Price now:
From
£80.79
To
£94.99
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Product Description
Visitor Experience DesignAuthor(s): Noel Scott, Jun Gao, Jianyu Ma, Pierre Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang
Format: Hardback
Publisher: CABI Publishing, United Kingdom
Imprint: CABI Publishing
ISBN-13: 9781786391896, 978-1786391896
Synopsis
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: The psychological process of the formation or creation of a visitor's experiences Psychological aspect.
Product Specifications
General | |
|---|---|
format | hardback |
Language | english |
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