A Trade in Dreams by Bahia Shehab (Paperback Book)
A lavishly illustrated cultural history of print advertising in Egypt
At the tail end of the nineteenth century, the Industrial Revolution was shifting economies and redrawing global power maps. In this changing world, advertising became more than just a way to sell products\u2014it was a powerful tool that shaped ideas about what to buy, why to buy it, and what it means to be modern. In colonized societies, these changes came swiftly and dramatically. Drawing on over 350 images of magazine and newspaper ads, Bahia Shehab reveals how consumer culture intertwined with political, social, and economic change during the period between 1880 and 1980 in Egypt. She shows how the Egyptian market navigated the influx of European and American luxury goods, from fine fabrics and jewelry to agricultural
A Trade in Dreams
A Century of Egyptian Print Advertising
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Details:A Trade in Dreams by Bahia Shehab (Paperback Book)
A lavishly illustrated cultural history of print advertising in Egypt
At the tail end of the nineteenth century, the Industrial Revolution was shifting economies and redrawing global power maps. In this changing world, advertising became more than just a way to sell products\u2014it was a powerful tool that shaped ideas about what to buy, why to buy it, and what it means to be modern. In colonized societies, these changes came swiftly and dramatically. Drawing on over 350 images of magazine and newspaper ads, Bahia Shehab reveals how consumer culture intertwined with political, social, and economic change during the period between 1880 and 1980 in Egypt. She shows how the Egyptian market navigated the influx of European and American luxury goods, from fine fabrics and jewelry to agricultural
A Trade in Dreams
A Century of Egyptian Print Advertising
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Plea;
Price now:
From
£25.14
To
£31.30
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Product Description
A lavishly illustrated cultural history of print advertising in Egypt
At the tail end of the nineteenth century, the Industrial Revolution was shifting economies and redrawing global power maps. In this changing world, advertising became more than just a way to sell products\u2014it was a powerful tool that shaped ideas about what to buy, why to buy it, and what it means to be modern. In colonized societies, these changes came swiftly and dramatically. Drawing on over 350 images of magazine and newspaper ads, Bahia Shehab reveals how consumer culture intertwined with political, social, and economic change during the period between 1880 and 1980 in Egypt. She shows how the Egyptian market navigated the influx of European and American luxury goods, from fine fabrics and jewelry to agricultural
A Trade in Dreams
A Century of Egyptian Print Advertising
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Plea;
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Brand | American University in Cairo Press |
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