L'Oreal Paris Men Expert L'Oreal Men Expert Power Age Serum, Hyaluronic Acid Serum for Ageing, Dry & Dull Skin 30ml. Give your skin the power to age better with L'Oreal Men Expert's first ever multi-action serum: Power Age Hyaluronic Acid Serum. All the power of a duo of Hyaluronic Acid in an ultra-efficient multi-action serum for men. It smooths, firms and revitalises skin's appearance to help reduce the visible signs of aging and keep skin looking healthy. Power Age Multi-Action Serum targets 3 key signs of early ageing: - Long-lasting hydration for fresher feeling and improved skin texture - Firms up the skin - Visibly reduces wrinkles & fine lines Why Hyaluronic Acid? - Hyaluronic Acid is well known for its hydrating, anti-dullness, anti-dryness properties by locking in essential moisture for lasting hydration. A single molecule can hold up to 1000x its weight in water. - MACRO HYALURONIC ACID. Hydrates and smooths the skin's surface. - MICRO HYALURONIC ACID. Plumps out wrinkles from within. Why a Serum? Our Power Age Hyaluronic Acid Serum's lightweight gel texture is quickly absorbed, non-greasy & non-sticky. Apply daily to clean skin in the morning and/or night before moisturiser. 1. Put 3 drops onto the palm of your hand 2. Rub hands together 3. Massage into skin in small circular motions GIVE YOUR SKIN THE POWER TO AGE BETTER WITH THE FULL 3-STEP POWER AGE ROUTINE: 1) On a clean face, apply a few drops of Power Age Hyaluronic Acid Serum with your fingertips and massage in smooth, circular motions 2) Lock in the Serum by finishing with Power Age Hyaluronic Acid Moisturiser 3) Follow with Power Age Hyaluronic Acid Eye Cream which is specifically designed to target signs of ageing around the eyes